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Finally Cost Effective Direct Marketing for Tampa Bay Businesses.
Monday, October 19, 2009
FOR IMMEDIATE RELEASE
Finally Cost Effective Direct Marketing for Tampa Bay Businesses.
October 15, 2009- Tampa, FL - The Metropical Group Inc announced today that it will begin offering its premier direct mailer – Metro Mail- to Carrollwood, South Tampa, and WestShore merchants.
Direct Marketing is the perfect vehicle to help businesses get their message out to customers. It’s affordable, targetable, and returns are easily tracked. It can be used to gain new leads, sell products or services, or boost attendance to events.
When businesses are struggling, they often cut their advertising budget. This is not the best practice. In fact, it is the opposite. When times are tough you must market. McGraw Hill analyzed 600 companies that have weathered recessions. They concluded that the companies that maintained or increased their advertising effort during recessions had an average sales increase of 275%. Their unlucky counterparts, who cut their advertising during the same period, only grew 19%.
“We are very excited to be able to offer such an affordable marketing solution for businesses. We know that times are tough and every penny counts!” says Racheal Vicari, co-founder, of Metro Mail. “Because businesses are able to share the costs of postage and printing, it makes this a very attractive solution to those looking to cut costs but not corners.”
Metro Mail is an upscale, shared mailer that is printed on high quality, full color postcards. The company is able to offer direct mail campaigns to its customers for less than the price of postage.
Sam Walton, the late founder of Wal-Mart, summed it up best when he was asked his opinion on the 1992 recession. He said, "We don't plan to participate."
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Contact: Racheal Vicari Co-Founder
The Metropical Group Inc
Phone: 813-321-7369
Website: www.metromailfl.com
E-Mail: Racheal@metromailfl.com
