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Affordable Marketing Strategy - Market your Marketing
Tuesday, November 17, 2009
It has been proven that when you layer your marketing efforts you receive a better response.
30% more dollars are spent by multimedia shoppers than single-media shoppers. – USPS
A better response often equals more customers which mean more sales. With all of the different advertising vehicles out there- radio, tv, newspapers, direct mail, and the internet- it is very easy to get lost in a sea of options. However, right now, research shows that consumers are paying more attention to the internet and direct mail than any other type of advertising. When using these in conjunction, you now have the dynamic duo.
First, let’s look at the benefits of a direct mail campaign. Mailers get into the hands (literally) of your prospect, has staying power in the home (on the fridge), and can be passed along to others. Postcards are an affordable format that gets your message immediate attention.
Second you have the internet and your website. You can have the best website around, but much like your business, if no one knows your there, it won’t translate to sales. Creating an effective SEO strategy for your website and improving your search engine results page takes an investment of time and money.
I call it marketing your marketing.
Use your mail pieces to direct people to your website. Mail is used most often by industry leaders to drive Web site traffic over e-mail, print, and online advertising.
Here are a couple of tips for a successful postcard marketing campaign that will drive consumers to your website:
• Motivate customers to go online by including a special offer or “code” and measure the results.
• Put your Web address on all direct mail and advertising.
• Make sure your phone number is on every Web page.
• Design your mailers to have the same look and feel of your website – if you can’t do this consider a special landing page on your website. (More about this in a minute)
A quick thing about landing pages:
If you are looking for a way to highlight a product, service, event or even just to make your mailer and website like cohesive. You should consider a landing page.
What is a landing page? A landing page is a web page that is separate from your website but can be linked to it. It is a very affordable marketing tool. It is much cheaper than redesigning your whole site. It can be changed or updated easily and often. It allows you to present more detailed information on a certain product, service, promotion and/or to collect data and leads. Used hand in hand with a direct mail campaign, that provides a link to the landing page, allows you to make a great first impression on your future customers!
If you need help getting started and creating a direct mail campaign that is tied to a landing page, Metro Mail can do that. In fact, we can create the postcard and the landing page. We have award winning designers that are ready to get you started.
